Customer Experience

Female Business Owner talking to somebody on a laptop with a coffee in her hand.

Dear Product Owner: The Way to Design is with your Customer in Mind

As a product owner, your toughest challenge is to avoid designing things you like. You must keep your customer front and center. So how do you do this? Companies are based around our customers, right? So why do we design products thinking about ourselves? How many times in a product roadmap discussion have you heard

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How to Stop Losing Customers and Build Better Loyalty

There is no single formula for growth, but in a crowded market, brands thrive on loyalty. Loyalty is earned by providing solutions. You need to understand your customer, their challenges, and how you can solve them.These insights will help you and your team create memorable customer experiences. These experiences are what drive loyalty and your

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Women in Leadership standing in a conference room with coffee in their hands.

Does ‘Feedback’ Make You Cringe? How to Revamp Your Feedback Loop

When you hear the word ‘feedback’ do you imagine criticism or praise? How about your team? This matters. What comes to mind when you hear the word ‘ feedback’? Do you picture a situation of criticism or praise? Most people probably immediately got nervous and thought about a situation where you were going to give

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