Your Partner from the Start
Helping Start-Up Teams Grow
Start-ups face unique challenges. You need to drive growth today, while building an agile team that can adapt as your environment changes. You may need to scale quickly for launch and adapt your organizational design as you grow.
From choosing which roles to hire first to commercializing your first product our team works side by side with you and your team to scale your organization’s capabilities. We will use a collaborative approach to assess your needs, map a comprehensive strategy and define metrics for success. Our focus will be on building internal capabilities while implementing new approaches to fuel your success.
Are you beyond the Start-Up phase?
Do you now face a whole new set of challenges in preparing for your next phase of growth? Learn more about how we can help you and your team prepare for the future!
EARLY STAGE SUPPORT
Are you meeting with potential investors, shaping your product and its story? We are here to help. Our team can support early stage organizations with presentation training, pitch preparation and product material creation. Let us help you make the biggest impact each time you share your story.
Are you ready to commercialize, but need to define your brand’s voice and product positioning? Using a customer-centric approach, we will engage stakeholders to define a brand identity and key customer personas. We will work with you to define key value drivers within your category and product portfolio, and build compelling campaigns to reach your market segment.
SCALING YOUR TEAM & CAPABILITIES
As you go to market, it is vital to build an agile team that can be successful in an ever-changing environment. We will work with you to define key roles and core competencies. Together we will determine processes that enable your team’s success including on-boarding, training, feedback cadence, and goal setting. All in all we will help you put into place the foundation to help you continuously empower your teams, develop and maintain a strong culture through rapid growth, and deliver results in a rapidly changing marketplace.
As a founder or early stage leader, your role will be changing each day. You will need a strong suite of leaders on your team to ensure your teams are all focused on a common goal. We offer coaching to start- up leaders to help them scale their capabilities as they lead new teams, work with internal and external stakeholders, and prepare for the evolving role of start up founder or early stage leader.
As you launch your product it is essential to also be tracking the impact of your commercial and operational investments. We will work with your teams to build dashboards and reporting processes. This will help you understand what is working, what is not, and how you can optimize your go-to-market strategies, continuously empower your teams, and deliever on your customer promise.
Latest from the Blog & Podcast for Start-Up Teams
Do you view your organizational structure as something that is set in stone? At this point, has it become inflexible? It is hard to imagine any company or organization is not at the very least considering how they might adapt and change to stay alive. Businesses have had no choice but to innovate to retain existing customers and reach new prospects. Many things you once assumed as pillars of your operational structure might no longer make sense.
Customer experience has changed rapidly in the last year for the majority of businesses regardless of industry. From Fortune 500 corporations to small businesses, everyone has had to find creative strategies to remain effective and viable. The only constant has been the need to find new ways to reach new leads and retain existing customers. From podcast episode #3 - Episode 03: Refocusing Around The Customer:
In this episode, Tracy and Luis discuss lessons for launching a business. The conversation is based on a recent article written by Tracy Eames "Launching a Business? 7 Ways to Learn from Our First Year."