Great Marketing Starts With a Great Team
With a constant flow of new apps, new platforms, and new strategies, marketing is exciting, but it can also feel daunting.
As you launch or refine your strategy, TEAMES & CO can help you build, train and develop an exceptional marketing team. Our work will not only focus on building a customer-centric marketing plan, but will also include the organizational work of hiring and training team members, building out clear marketing processes, and empowering your team in new ways of working.
Once each of these pieces is in place you will have a strong foundation for success, and a team that can continue to grow with your organization.
SCALING YOUR MARKETING TEAM
As you grow you will need to scale your marketing team and capabilities. We can help map out pivotal roles, set up processes to streamline your work, and train new employees to ensure they are equipped for success.
Our fractional leadership model can also give you on-site leadership to coach and train your team, while hiring a full-time marketing executive. We will even stay on-board to ensure a smooth transition of leadership.
As you go to market, a clear, concise product positioning is vital. We will work with you to define your category and product portfolio, key value drivers, market segments and product messaging.
BRAND DEVELOPMENT &
Are you ready to commercialize, but need to define your brand’s voice and message. Using a customer centric approach, we will engage key stakeholders to map out brand identity and key customer personas.
Our work starts with evaluating communication channels to optimize your integrated marketing campaigns and reach your customers. From asset creation through analytics, we work with an exceptional group to help your team share a clear and consistent message.p>
As you launch messaging and integrated marketing campaigns, it is vital to understand their impact. We will work with your teams to define key metrics, build dashboards and reporting processes to help you continue to optimize your go-to-market strategies and tactics.p>
Latest from the Blog & Podcast for Marketing & Branding
When we're facing change, one of the key stakeholder groups that we want to be in constant communication with is our customers. In this episode, we address why and how you can stay in touch with your customers and navigate the change together. We have used the example of changes in business operations during COVID-19, but these tools can be used to help customers navigate other changes your business may face as you grow and potentially need to update your procedures or product offering.
Listen to learn how you can help your customers successfully navigate any changes with you, and ensure their customer experience, while different, remains exceptional
In this episode, we discuss how organizations can refocus around their customers. Our companies are all based around our customers, right? We started our business to fill a need, and deliver value to our customer base. We don't exist without our customers, so it's imperative to make sure that we understand who they are, and what they consider valuable.
Join us to learn how TEAMES & CO was founded and how we help organizations build empowered teams and grow their business.
We kick off by sharing how we work side-by-side with you to optimize your business model, align your organizational structure, and define key metrics to assess impact – in other words, we make sure you have an exceptional team, working on the right priorities, with a clear strategy and roadmap for success.