We all know that setting strong goals is of the utmost importance for organizations. Goals help us to prioritize, say no to things that aren’t directly relevant to our end mission, and they give us a valuable picture of success. Goals help us understand if we’re being effective, or ineffective as organizations and as people.
Most of us have heard the term SMART Goals. I wouldn’t be surprised if you’ve even been to a seminar or had training on SMART Goals. But I ask you. Are you currently using the SMART Goal framework to set goals in your organization, or for your own role? I wouldn’t be shocked if the answer is no.
Many of us, even those of us who have heard of SMART Goals, fail to use them. This short article is a refresher for those of you who have not heard of SMART Goals, and is intended to be a source of encouragement for all of us to use them more effectively from this day forward.
One of the biggest mistakes a leader can make is to sit in their proverbial “ivory tower,” failing to engage with their customers or even with their own team.
Do you have a leader that fails to engage well and is constantly isolated within his or her own office? Are you a leader that fails to engage well and is constantly isolated in your office? Either way we can help you overcome this challenge.
We all know that we should be engaging with our teams, and with our customers. Management literature is replete with reasons why it’s important to do so. There are case studies, books, and classes that teach the importance of a leader genuinely engaging with their teams and especially with their customers.
And, yet it can be so hard to do so. The siren song of isolated leadership is seductive, it beckons us back to our office, urging us to complete those tasks that don’t require us to engage with others.
When you think about the term high performing, you might picture an Olympic athlete. Truly the world's best in their respective sports, Olympians are the definition of high performing.
Kristi Yamaguchi, a two-time world champion and gold medalist in figure skating, said:
"Focus, discipline, hard work, goal setting, and, of course, the thrill of finally achieving your goals. These are all lessons of life."
While not everyone can turn focus, discipline, hard work, goal setting, and the thrill of achieving goals into Olympic success, these same principles have direct application for your teams and can be harnessed to drive business results.
How well are you serving your customers? Take a moment to pause, reflect and honestly answer that question. Your response to this simple question is important to reflect upon.
- If you are confident that your organization is serving your customers well, ask yourself “What builds this confidence?” What investments are you and your team making to ensure that you know your customer and you are delivering a strong value to your customers? How can you learn from your successes (and shortcomings) to continue to improve your ability to deliver great value?
- If, after reflection, you determine that your organization is underserving your customers, nothing is more important than diagnosing why and solving the problem. In a highly competitive environment, your business won’t survive without loyal customers.
Now, what if you aren’t confident answering the above question? What if your answer is “I don’t know how well I am serving my customers.” Unfortunately, this is an all-too-common reality that organizations face.
Many organizations come to us with this exact question. If you are simply not confident in answering the question above, you are not alone.